New York, NY — Specialty food company bringing together and investing in producers of fine meats to help America eat better.

Responsible for brand strategy development and execution of all marketing initiatives for Three Little Pigs and Fabrique Délices.

New York, NY — Climate tech startup building the circular economy by helping businesses measure, reduce, & report their climate emissions.

As the Head of Marketing & Brand, I have full ownership over the development and management of our client-facing brand initiatives and supporting brand content. Moreover, I am responsible for developing & executing our go-to-market strategy involving market analysis, product positioning, competitive analysis, messaging strategy, and GTM motion.

New York, NY — Climate-friendly snack startup that sold over 50,000 units before its sunset in August 2021 to redirect focus on Impact Snacks' parent company, CIRCA.

I was the 3rd full-time hire at Impact Snacks, where I built & mentored a marketing team of 7, oversaw marketing programs & initiatives across all channels, and owned the overall brand strategy. I also held co-ownership of product development & launches, working closely alongside the Head of Growth to exercise my skills in market analysis, brand development, product packaging, omnichannel campaign strategy, R&D, and consumer marketing.

Published in Forbes & Fortune. Featured on the Net Zero Life podcast by Nathan Wasserman.

Amsterdam, Netherlands — Sustainable maternity & children’s clothing subscription startup for environmentally-conscious consumers.

As a Brand Marketing Intern, I collaborated closely with the CEO of Circos to co-produce a compelling brand guide to boost brand cohesion across all customer journey touchpoints and simplify communications for brand partners Adidas and Patagonia.

I also wrote and curated brand-aligned content for the company newsletter, focusing on its redefined core brand pillars to increase website traffic and position the company as a circular economy leader for maternity & children's clothing.

Pawtucket, RI — A 100-year global tour company offering more than 160 tour destinations across all seven continents.

As a Product Marketing Intern, I developed & proposed a pilot program to increase the slow season revenue stream for Collette Tours. I honed my skills in survey design, brand standard benchmarking, customer persona profiles, and financial forecasting models.

I drove nearly eight figures in revenue opportunity for the tour operator by conducting a thorough competitive analysis, extensive industry research, analyzing the market potential, & developing a GTM strategy.

West Warwick, RI — A subsidiary of Cox Enterprises, a privately-held, family-owned corporation with nearly $20 billion in annual revenues.

I introduced nearly eight figures in potential revenue for the nation’s third-largest cable provider by identifying an opportunity to cross-sell Cox Homelife by analyzing the scope of existing customers, developing customer profiles, and introducing a brand messaging strategy for the aforementioned customers.

Additionally, I participated in Cox’s Innovation Challenge, an 8-week sprint where my team and I overhauled Cox’s low-cost “Connect 2 Compete” brand by utilizing Stanford’s Design Thinking framework. Senior VPs awarded my team and me 1st place at the Cox Communications HQ in Atlanta, GA.